The activation code
The maker’s documentation describes the activation code as “a unique sequence of twenty digits and Latin letters in the format xxxxx-xxxxx-xxxxx-xxxxx”. It is printed on the box, in the documentation or on the back of an activation card, and the licence it carries sets the number of devices it can activate. A code also has a validity period of its own, the window during which it can be used to activate the application. Kaspersky says a code that has never been applied keeps that period without limit.
Two clocks: the code and the subscription
The documentation distinguishes two kinds of term. For a subscription activated with a code, the countdown starts on the date the application is activated on the first device, so a boxed code bought months earlier loses nothing while it waits. For a subscription bought online, it says the term “starts right after the subscription is purchased.”
The account
My Kaspersky, at my.kaspersky.com, is the account in which subscriptions are kept. For an activation card, the maker’s instructions begin by creating an account or signing in to one; the code is added under “Already have an activation code?”, and the Subscriptions section then shows the new subscription. A boxed product with an installation disc connects to the account during installation, asks for the code, and activates itself once installation is complete.
Purchases of Standard, Plus and Premium in the maker’s online store need no code at all. The subscription is added to the account automatically, and the maker says an account is created during the purchase if the buyer has none.
From Anti-Virus to Standard, Plus and Premium
The consumer plans are now Standard, Plus and Premium, which replaced the older Anti-Virus, Internet Security and Total Security names. The maker’s FAQ addresses holders of older codes directly: a valid code for one of the old editions activates the corresponding new plan. Moving to another of its applications replaces the existing licence, and the remaining term can then protect another device.
Renewal
Subscriptions bought online renew automatically before they expire. Cancelling the renewal leaves the application working until the current subscription ends. The consumer pages advertise a 30-day money-back guarantee on new plans.
The United States: no sales since July 2024
In June 2024 the US Department of Commerce issued a final determination barring Kaspersky from the US market. From 20 July 2024 the company was prohibited from entering into new agreements with US persons, and from 29 September 2024 it could no longer provide US users with antivirus signature and code updates. Its own statement records the consequences: buying, renewing and fetching its products through usa.kaspersky.com was suspended, the mobile apps left the US app stores, licences kept working until their end dates with functionality reduced from September, and the company stopped renewing subscriptions.
In September 2024 an update moved US installations to UltraAV, a product of the US company Pango; an employee wrote on the company’s forum that subscriptions, terms and device coverage carried over. For a reader in the United States the practical rule is short. The company does not sell, renew or activate subscriptions there, so an offer to do any of the three is not the company’s.
What the maker publishes about fake assistance
No page on kaspersky.com lists things the company never does. Its blog has described fake technical-assistance scams at length and advises turning only to its own channels when a product misbehaves. The documented activation takes place in the account, on kaspersky.com, and includes no telephone call and no charge beyond the purchase itself.
The account page and an imitation
The browser’s address bar sits at the top of each wireframe and should be read first. For the imitation this page uses example.net, a domain kept for illustrations, rather than any address a reader might meet.
Six terms from My Kaspersky
Six expressions from the card and the account, each in a sentence.
My Kaspersky
The account at my.kaspersky.com that holds subscriptions, created automatically during an online purchase if needed.
Activation code
Twenty Latin letters and digits in four groups of five, printed on a box or a card.
Code validity period
The window in which a code can activate the application; unlimited for a code never applied.
Subscription license
A licence bought online, whose term starts at purchase and renews automatically.
Standard, Plus, Premium
The current plans, which older Anti-Virus, Internet Security and Total Security codes now activate.
UltraAV
The product of the US company Pango to which US installations were moved in September 2024.